The Canton Fair, also known as the China Import and Export Fair, is a comprehensive international trade event with the longest history, the largest scale, the most diverse types of commodities, the greatest number of buyers, the broadest distribution of countries and regions, the best trading results, and the best reputation in China. The Canton Fair is not only an essential platform for Chinese corporations to expand globally, but it also provides a window for companies from all over the world to learn about the Chinese market and engage in trade collaboration. Quality items created in China not only go global, but also provide a world-class market and platform for global commodities.
As a "regular guest" in the Canton Fair, Holden has demonstrated a remarkable charm. Holden's products include household appliances, stoves, gas water heaters, and other excellent items. Holden’s goods are currently distributed in over 190 countries and regions. At the Canton Fair, Holden presented stoves, ovens, and other household appliances to suit the demand of outside markets, and once again became the exhibition site "hot". Currently, almost 95% of Holden's products are exported, and the company has attended more than 50 Canton Fair sessions in a row, emphasizing the importance of the Canton Fair for businesses looking to expand into international markets.
Holden shines brightly at the Canton Fair. According to Lisa, the company's general manager, this session of the Canton Fair has a high volume of visitors, and product demand is more diverse, clear, and purposeful. Guests from Central and South America and the Middle East dominated the exhibition in its early stages, but as the exhibition progressed, the number of visitors from Europe and the United States climbed dramatically. This exhibition Holden displays multi-functional stoves, ovens, water heaters, and range hoods; the general attention of visitors is great, and market reaction is positive. During the Canton Fair, more than 100 visitors were welcomed each day, and more than 200,000 US dollars in orders were received throughout the three days of the exposition.
The Canton Fair has boosted Holden's product sales and market expansion while also encouraging technological innovation and industry development. At the Canton Fair, businesses compete and learn from one another, while also introducing new products and technologies to suit consumers' need for high-quality living. In the future, Holden will change its product strategy in response to market demand, while also improving product quality and service levels.